Music drives the emotional connection between consumers and content making a scene scarier, funnier, or more romantic. Without it, few productions would make it to broadcast, a point validated in the introduction of Variety’s Intelligence Report Rights Clearance for Film and TV: Embracing technology to fuel clearance’s impact on profitability and business outlook.
On average 20% to 33% of tasks performed manually by rights clearance professionals could be automated with technology that’s available now. Meanwhile, manual work accounts for up to $37,000 in worker costs per year per clearance professional.Joy Butler, in Variety Intelligence Report
As a leading platform in a space that “overwhelmingly relies on outdated, inefﬁcient systems,” we often hear the economics of a new technology will be difficult to sell internally. Budgets are tight. We’re doing just fine. Training on a new system would require too many resources.
Per Joy Butler’s analysis, “on average 20% to 33% of tasks performed manually by rights clearance professionals could be automated with technology that’s available now. Meanwhile, manual work accounts for up to $37,000 in worker costs per year per clearance professional.”
This repetitive and potentially error-introducing manual work can be automated by existing technologies, notably Trevanna Tracks for music teams clearing sync rights.
Additionally, digital natives who expect innovative systems and automated methods for collaboration are ﬁlling executive roles, a topic our COO Selina Meere discussed with Variety in this report.
Overcoming the inertia of “how it’s always been done” is where the next generation of leaders might push rights clearance into tech adoption because large organizations will need to structure their departments in a way that appeals to this demographic. At Trevanna Tracks we invest in training up-and-coming professionals who will expect music departments to execute, track and report on their business activities within our platform.
In other words, the return on the investment in Trevanna Tracks will attract rising talent while enabling employees to focus their time on tasks – like negotiation, strategy, and analysis – that will decrease costs as they drive revenue.